Advertising Information


Why Advertise on Radio?


More than 90% of adults tune in to radio every week.


Radio is more cost-effective than other mediums.


Radio reaches consumers in more places than other media.


Radio can extend your marketing reach via station web site, social media and exciting station and community events.



Eager to have TheDRIVE and TheFOX get right to work for your business?  Click the shifter to get in the fast lane to contact info. 

Interested, but want to learn more about our stations and approach to marketing? Read on.




Why Advertise on TheDRIVE and TheFOX?


As locally owned and operated stations, TheDRIVE and TheFOX are staffed by people who know the market and understand the competitive landscape your business operates in. 

Having local decision makers also allows us to offer more flexible rates and packages to local sponsors.


America’s most entertaining morning show, a music 

format based on Rock artists with proven adult appeal and well-known, local on-air personalities makes TheDRIVE a particularly effective marketing partner for businesses seeking to attract the most sought after consumers in the region. 


DRIVE programming and client services decisions are tailored to what’s best for area listeners and sponsors. Being locally owned also allows us to play up to 30% more music per hour than stations run by outside corporations.


Playing the most music has an obvious benefit to listeners. But sponsors win too. 

With fewer commercials per hour and shorter commercial breaks on TheDRIVE, your ad is less likely to be tuned out or to run in a commercial break that includes an ad for a competitor.

Who you reach matters. Listeners that choose a station that’s more entertaining and plays more music also earn and spend more.  

Bob & Tom Show
 and DRIVE listeners outspend the median in multiple key consumer index categories.


24/7 online streaming through the station web site and via free Android and Apple apps extends that reach globally, allowing you to influence people visiting or returning to the area before they arrive.


In addition to compelling regular programming, daily features include sponsorship opportunities that allow your business to derive audience credit from its association with popular segments like the
10 O'Clock Free Ride, Live@5, Live In Concert,
and Sammy Hagar's Top Rock Countdown, and a regular roster of Feature Weekends.




One of the market’s only state-of-the-art digital transmitters delivers your marketing message to listeners throughout Central New York.




The active role TheDRIVE plays in community events and causes provide multiple opportunities for clients to gain added recognition and credit for their involvement with ones they align with.


Our commitment goes above and beyond meeting public service airtime requirements. Members of the staff donate their time  and energy in support of a number of causes and organizations  that  provide essential services or  contribute to the quality of life in the Mohawk Valley.






Station events also give clients the chance to make a favorable impression in front of thousands of consumers throughout the year.







Local on-air personalities and popular special features make TheDRIVE especially effective in delivering your message to current and future customers.







A feature and function packed web site and engaged Facebook following expands the scope and reach of  our ability to influence your customers and potential customers by showcasing special offers through DRIVE Deals and DRIVE Listener Rewards campaigns.


Geo-targeted e-mail blasts and social media promotions can also be tailored to help you keep customers informed about what your business has to offer.


Compelling soccial media content also provides additional and effective way a traditional media partner can fast-track your ability to reach and influence potential and existing customers.












   Good Time Oldies are back on FM in the Mohawk Valley!





From The Beatles & Stones to Motown and the West Coast sounds, TheFOX features greatest Rock & Roll music made from the early 60’s through the 70’s with unequaled excitement and incomparable variety.  And the recent addition of a new FM signal at 98.3 brings a rich fidelity to all of the great listeners enjoy on TheFOX.


TheFOX targets 39-65 year old listeners and reaches an effectively even mix of men and women. This active demographic of baby boomers and empty nesters with disposable income enjoys travel, sports, culture and entertainment, among other things.




In addition to great regular programming, TheFOX


Cruisin’ America – Sundays 8pm-Midnight

A showcase for Rock & Roll’s first 10 years—the Rock music listeners will always love and never forget together with entertaining stories about the songs, the artists and the times.


True Oldies Daily Countdown

The Top 5 hits from a different year every day!

Rock & Roll Calendar

A fast paces, entertaining look back at music history and the events of each day, plus one hit wonders, forgotten 45s and cruising classics. You never know what’s going to pop up next!

ABC News
The tops news broadcast service feeds on the hour with live and specialty news, sports and entertainment programming.







We don’t just broadcast here, we live here.


Like you and your business, we’re committed to the people and the area we serve.  We frequently reinforce the community benefits of shopping and dining locally.

If that message matters to you and you want consumers to consider it when making buying decisions, advertising on a locally owned and operated station shows you believe it.  But we know it takes more than not being owned by an outside corporation to earn your business.


Together, TheDRIVE and TheFOX are committed to delivering the best marketing value available in the region.  We do it with…


  • Formats and personalities that attract listeners with above average spending power.


  • Account representatives that can focus on these formats and the businesses that will derive the greatest benefit from advertising with us.
  • A dedicated team of media professionals including Rick DeVoe, an outstanding Creative Services expert and Production Director.


  • Flexible pricing options not available from stations operated by outside corporations.



For information on ways TheDRIVE and TheFOX can help you reach your goals, get in touch with a member of our marketing team at 315-797-9270, or by e-mail.



Owner & General Manager




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